A prime example of using ethnography for success is in US foreign relations, particularly where the work of anthropologist Ruth Benedict was used in . Not to mention that it is a very useful approach that people can use . Since the Researcher is only in the role of observation and general interaction without enforcing anything on the participants, the researcher gets direct access to the culture and practices of a group. Ethnography. Discuss the advantages and disadvantages of adopting an ethnographic approach to the study of society. Ethnographic research is one of the most in-depth research method. It could be argued that some mass communication research methods constrain the audience to an entity that is empowered by the media, and not something that is actually enriching it. "Never judge a book by its cover"- this statement cannot be truer anywhere other than first looking at the ethnography "Daughter of Tunis" by Paula Holmes-Eber. Answer with detailed reference to at least one ethnographic study. It provides results that lend validity to a proposed theory. SAGE defines ethnography as: a qualitative research method in which a researcheran ethnographerstudies a particular social/cultural group with the aim to better understand it. Ethnography can illuminate that which is taken for granted and which goes unspoken within a community. Employing an Ethnographic Approach: Key Characteristics 4. The main purpose of ethnography is obtain in a deep understanding of people culture. 9 Phenomenology and ethnography are more commonly used qualitative approaches in health care and . Advantages of ethnographic research . It helps people know more about other cultures. Grounded theory approach is a commonly used qualitative method in the social sciences to inductively generate or discover a theory out of the data. It can be useful in personal adaptation, personal success, and to better understand other cultures. Ethnographic research is a type of research used primarily by anthropologists to investigate people and cultures. Institutional ethnography is a mode of inquiry. It provides researchers which rich insights into human, social and cultural aspect. Advantages of Ethnography . This is what exactly called Ethnography. It provides researchers which rich insights into human, social and cultural aspect. In conclusion, it can be postulated through the help of these two brilliant works of research that despite having innumerable advantages, the disadvantages of Ethnography as a research method cannot be ignored and conducting surveys gives more variability and representation than conducting fieldwork and focus group interviews. Given that crime has no ontological reality (Hillyard and Tombs, 2004), positivist approaches - in isolation - seem doomed to fail.Quantitative research, including criminal justice statistics, is a mainstay of criminological research, but ethnography is uniquely able to get under the skin of the . There are some advantages while doing ethnographic field work such as using holistic and contrast & comparison methods. This innovative approach still enjoys the benefits of ethnographic research with some added advantages. For example, the feelings evoked in readers may be unpleasant since the connections readers make to narratives cannot be predicted (Bochner and Ellis, 1996). Some of the most common primary research methods include surveys, interviews, ethnographic research, and observations. The Advantages and Disadvantages of Ethnographic Studies. Ethnography is a means for gaining access to the health beliefs and practices of a culture. Follow the example-ethnographer, Cal, and . The method of inquiry, participant observation, was improved with the three . The benefits of ethnography "ERI helped us to gain a deep understanding of our target's wants, needs, motivations, fears, and values. pattern in recent urban ethnographic research. Ethnography can make it easier for researchers to understand a culture and the way people see themselves. People around the world can then benefit from that knowledge. . Ethnographic research is one of the most in-depth research method. Participant observation is a method used in ethnography. This, in turn, opens their minds and makes them realize just how diverse the world is. Advantages & disadvantages of ethnographic research by Kelsey Mowatt / in Science & education Ethnographic research is a method of study which involves the field observation and qualitative analysis of human behaviour. The people who are practicing ethnography will be able to know more about the practices and culture of any group that they are studying in a better way. Labour', is an ethnographic research of twelve regular . Significant properties of ethnographic research. Consumers can wear small cameras or use their smartphones to take videos and provide instant responses and updates to an app. Ethnographies are highly suited to studying complicated social and cultural interactions, unforeseen circumstances, and connections that are too complex and challenging to analyse using quantitative approaches such as questionnaires and model testing. Ethnographic research is a science-based method of observing and analyzing the culture. Ethnography research is subject to Subjective Interpretation and can have many angles to . Technology can help eliminate some of the possible challenges while still achieving some of the benefits and advantages of ethnographic research. Ethnography (from Greek ethnos "folk, people, nation" and grapho "I write") is a branch of anthropology and the systematic study of individual cultures.Ethnography explores cultural phenomena from the point of view of the subject of the study. The use cases of ethnographic research are wide-ranging, especially as user-centred design has become more popular in recent years. . The main advantage of ethnography is that it gives the researcher direct access to the culture and practices of a group. Online methods can also contain and store more data than previously. Ethnography is the description of cultures and the groups of people who live within them. For user experience researchers, that could include user interviews, or user journey snapshots, or heatmap data. R s. earch . For those who study culture, one popular research method is the participant observation method. Ethnography is both a process (e.g., one does ethnography) and a product (e.g., one writes an ethnography). Advantages of Ethnography research One of the most valuable aspects is the depth of understanding Can challenge 'taken for granted' assumptions Disadvantages of Ethnography research Takes a long time Does not have much breadth It can be difficult for some to write up the findings for a journal article. It allows researchers to receive a clear picture of how people are living and interacting with each other. The benefits of ethnography in UX research and design include: Natural, real world settings to observe natural, real world behaviors. There are lots of advantages of using netnography as a research method. Ethnography is defined as "the study and systematic recording of human cultures; also: a descriptive work produced from such research" (Henning . Grounded theory, phenomenology and ethnography are three approaches used in qualitative research. This article will provide an overview of one of the many qualitative approaches, ethnography , and its relevance to healthcare. It has roots in anthropology, sociology, and psychology. What are the advantages of ethnographic research? It also overcomes some of the main disadvantages of ethnographic research as will be described below. Ethnography 5. effectiveness of ethnographic research used to identify the underlying problems and latent needs at construction sites, and its role in enhancing the capabilities of power plant construction management systems. Advantages and Disadvantages of Ethnographic Research 2. Some benefits of ethnography are: It investigates complex issues. .Because of its subjective nature, an ethnographic study (with a skilled researcher) can be very useful in uncovering and analysing relevant user attitudes and emotions. An ethnographer sees what people are doing as well as what they say they are doing. What are the three important things in ethnographic research? But for it to be a true ethnography it must also be personalized: the researchers must . It is surprising therefore, that the sector and its working practices remain so under-theorised. An ethnographic approach to research in UX design and technology looks at how people relate to tech in their natural settings. Advantages Of Ethnography. Ethnography is the systematic study of individual cbehaviorultures and is a part of anthropology. Social Science. While a survey may allow you to study and research more people, ethnography gets to the heart of the research. Ethnographic research entails: an interest in cultures, cultural understanding, and meaning-making; looking at the culture from the 'inside', with the emic perspective; Page 3 ETHNOGRAPHIC RESEARCH 151 being attentive to language practices; being close to the field . E. thnographic . Ethnography also helps to develop models that could explain those patterns. There were impacts of the three changes in the study of ethnography, which include having a more sound method of inquiry, more elaborate detailed descriptions of the societies they studied, and there is more sensitivity towards subjects. Netnography is simply an extension of ethnography. One of the biggest advantages of Ethnography is that it helps in the field of research. 14. The construction industry as a workplace is commonly seen as problematic for a number of reasons, including its worrying health and safety record, the instability of its workforce, and the poorly regulated nature of the sector. Ethnography is also a type of social research that involves examining the behaviour of the participants in a given social . By getting the accounts of various ethnographic studies, it can be said that this approach is highly immersive and provides one with a highly transparent and original account of information. Ethnography is a creative process of discovering and mapping the cultural patterns within a group. In ethnography, observation takes place in the participants' day-to-day setting, allowing researchers to understand how an event is perceived and interpreted in a real-world situation (17). Participant-Observation Ethnography provides unique insights into people's social lives while appreciating the perception and value of cultures. While Smith views ethnomethodology, symbolic interactionism, and phenomenonology as methodologies that view the social as the coordinating of people's activities (IWAP: 17), she . An ethnographic research can turn out to be very beneficial providing rich understandings of the meanings and processes of people's lives. .. These include: There is a high scope of potential valuable data It can overcome geographical limitations Data is naturally-occurring There is the opportunity to discover unexpected findings Data may be available online that wouldn't be unearthed in a face-to-face context In anthropology, that means getting out and studying people where they actually live, breathe, and work. 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